On Monday, an app debuted on iTunes called IntoNow. You turn on the app and within seconds it tells you what you are watching, including the episode. It does this with something called SoundPrint, which is similar to the technology used by Shazam to identify songs. IntoNow has a catalog of 140 million minutes of broadcast television – it would take you 266 years to watch it all. The app also scans 130 channels live, so you can identify a live newscast or program, such as the Fox Business show in the image above. IntoNow is the latest entry in the growing world of social media for TV watching. Up till now, I haven’t really cared about “checking in” Foursquare-style for a TV show. But I see how TV programs regularly become top-trending events on Twitter. More