Color app update: It’s listening to you

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The much-maligned app Color did a promo event Sunday evening in conjunction with the New York premiere of “Water for Elephants,” a movie starring Reese Witherspoon and, more importantly, Robert Pattinson. He’s the dreamy Twilight vampire who makes the girls go gaga online. Color, which tries to create live social networks based on photos you take, has revamped itself and I thought it was time to give it a second look. Then I came across this report on computerworld.com about Color using the microphone on your phone to listen for certain sounds:

Color uses your iPhone’s or Android phone’s microphone to detect when people are in the same room. The data on ambient noise is combined with color and lighting information from the camera to figure out who’s inside, who’s outside, who’s in one room, and who’s in another, so the app can auto-generate spontaneous temporary social networks of people who are sharing the same experience.

Frankly, this doesn’t really bother me, but I know it will REALLY bothers privacy advocates. And I agree with one key point: Color should let users know this is occurring. Full disclosure is all I want. Then we can make informed choices. Now back to trying to figure out Color. More

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Color: Finally, a penis-sharing app?

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Show me your junk!

Color is the new photo-sharing app that allows you to share photos with friends and strangers, with a catch: They must be within 150 feet of you. I’ve tried to use it since it was released Wednesday. I say try because it is useless unless somebody else has the app and is nearby. I finally found somebody in Center City, Philadelphia, using the app. I was at an underground mall. He was in an office somewhere nearby. The photo he took was about an hour old – of his office, or somebody’s office. Whoa! I am not alone at being underwhelmed or just plain baffled by the app. It received so much criticism on its first day that its CEO, Bill Nguyen, told Mashable that the app would be getting a major update ASAP. So, it sucks, or people don’t understand how to use it – so what? It’s noteworthy because it launched with a $41 million investment. Again, so what? There is an ongoing debate about whether we are in another tech-industry bubble. One warning sign to look for is when investors continue to pour money into exhausted ideas. For example: photo sharing. Theoretically, Color can be interesting, but a massive amount of people need to be using it. And even then, it may only be interesting at events with lots of people. Until then, it has switched from becoming the target of frustration to becoming a joke about becoming the “dick pic” app. More