Pray for Mojo

AOL is buying the Huffington Post for $315 million, but is it worth that much? Kara Swisher at All Things Digital says the HuffPo is barely making a profit (though you’ll have to read deep into the article to get to that little tidbit). There had been talk that the HuffPo might be worth $200 million, but that was quickly ridiculed in skeptical quarters. Early reactions so far to the AOL-HuffPo deal have been favorable, arguing that it is helping AOL’s identity and relevance, and HuffPo’s reach. Steve Case, the former AOL honcho, offered a provocative tweet in response to the news.

And what is The AOL Monkey? See for yourself. Monkeys are funny.