There’s been a lot of confusion on Google+ about when businesses will be allowed to have pages, and why certain companies and news outlets were allowed to violate the initial prohibition. There was a lot of bellyaching (see above) the other day and then heads started to roll. On Thursday, Google purged the unauthorized accounts of companies such as CBS News, NBC News, the Seattle Times, and Mashable News, which now is founder Pete Cashmore’s page. (see above.) No need to despair, capitalists! In “the next few months” Google will roll out “business profiles.” Until then, as TheNextWeb reported:

It seems however that Google is encouraging businesses, for the time being, to pick a real person from its organization as a mouthpiece who can share links on the network.

I think this is the way to go for businesses, even after the business profiles become active. Companies need to interact with current and potential customers in a personal way. One of the great things about Google+ is that hundreds (at least) of Google employees are on Google+, and many are interacting with users, asking questions about what people like and don’t like. On a social network, I want to interact with real people, not a logo. If you happen to see a few business still maintaing Google+ page,  of Google had this explanation, which was probably why many more were up until the Great Bellyaching occurred:

There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.

I predict Google+ will overtake Facebook in total number of users. As a business, you will have to be there. Doing so now will give you a tremendous leg up on your competitors. (see above.)

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